Founded in 2009, Swoon Group, a technology and professional services recruiting firm, needed help breaking into the highly competitive technology recruiting space. Founder Andy Baker, former CEO of Glotel, and current Swoon CEO, Michelle Baker, turned to Popskull to help them successfully launch their company and ensure future growth.
Time flies when you’re having fun, right? 2017 at Popskull was a great year filled with exciting work opportunities and new clients. As the year comes to a close, we wanted to take a look back at few things we’re most proud of.
What we learned at Food Vision USA 2017When it comes to the food and beverage category, customer needs continue to change dramatically. From more transparent sourcing to “clean label” products, brands large and small are facing a tide as increased consumer perceptions regarding health and wellness evolve from niche products to mainstream acceptance. Last month, Popskull co-founders, PJ Rashid and Anwar Khuri, attended Food Vision USA 2017 to learn about the latest trends. Here’s what they discovered.
Meet Maddie Marret, Popskull’s lead strategist, research queen, and HubSpot wizard. After graduating from Columbia College Chicago in three years, interning at Ogilvy & Mather, and working at Havas, she joined the Popskull team.
Optimizing your social media content is hard enough as it is. With more advertisers snatching up ad space, Facebook’s ever-changing algorithm, and widespread short attention spans, there’s a lot working against you to simply get a few eyeballs on your clever caption and perfectly styled image. Add the holiday season into the mix, and now you’re dealing with a real unmanageable and unpredictable beast.
In the good ol’ days of advertising, brands used to hang their hats on a singular product feature or consumer insight, claiming they were the best and there was nothing more to it. Today, consumers are far too savvy to buy into that. They are doing their research, reading labels and product reviews, scanning ingredients, and carefully selecting the products and services they associate themselves with. Now more than ever, consumers (think millennials) want brands to authentically align with their lifestyle and values, whether it’s their afternoon snack or their neighborhood bank.
Trying and failing in the kitchen–we’ve all been there. Whether you’re attempting to fry the perfect egg or skillfully flip a pancake, it takes practice. But when all of that practice pays off, you take pride in your hard work, no matter how simple the dish or elementary the skill. That’s the story we set out to tell when Tramontina, a 106-year-old Brazilian cookware company, approached us with an assignment.