The Power of Motion Picture

Posted by Popskull on Mar 8, 2018 12:00:16 PM

Have you ever found yourself leaving the movie theater in a dream-like state, feeling as though your faded polyester seat transported you to another world, let you in on a big secret, and then returned you to reality an entirely new person? The power of motion picture is undeniable, and chances are, you could fire off three movie titles that changed you, or at least left a lasting impression (go ahead, we’ll wait).

Film has a captivating way of communicating human truths and illustrating the human experience–it’s why we feel so connected to fictional characters and their storylines. Welling up during a heart-wrenching break up scene or belly laughing at someone else’s blunder is a result of us projecting ourselves and empathizing with the people on screen.

That’s why, when executed correctly, an advertiser’s greatest tool is motion picture.

Video content, in the realm of social and digital advertising, is more likely to be engaged with, converts better and gets you the best ROI. For those reasons, the ad format has become increasingly popular on social platforms as more brands seek to capture consumers’ attention while they’re browsing Facebook or scrolling through Instagram.

Effective advertising tells a story, just like great films, and ideally tells a story that sticks with your consumer, that they share with other people, and ultimately that they tie to your brand. Flashy video content that doesn’t reflect your brand, or that doesn’t tell a relevant story will fall flat every single time. When creating content, video or not, you always need to think about the emotional connection between your brand and your consumer, and go from there.

While it may be tempting to reach for your smartphone to get the job done, don’t. You should invest in quality creative and production partners to execute your plan against your objectives, be that brand awareness or sales. As the adage goes, “There’s nothing more expensive than cheap advertising.”

Check out some of the video work we’ve done for our clients.

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5 Questions for a Popskullian: Anwar Khuri

Posted by Popskull on Feb 12, 2018 3:45:00 PM
Meet Anwar Khuri, Popskull’s Executive Creative Director. Before co-founding Popskull, Anwar got his start in advertising as a content producer, working at agencies like Ogilvy, FCB and McCann. He developed an eye for stand out work from his experience with big brands like Dove, Sears, GM, SC Johnson, Miller-Coors and more. If there’s one thing he’s passionate about, it’s kickass creative work thoughtfully grounded in strategic insights. When he’s not working, you can find him taking theater classes at Piven, or more likely sitting at The Pepper Canister drinking a rye.
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The New Facebook Algorithm: What Businesses Need to Know

Posted by Popskull on Jan 31, 2018 11:10:15 AM

Ah, the Facebook algorithm. If there’s one thing we as advertisers know about it, it’s finicky at best and constantly evolving. So it doesn’t come as much of a surprise that Facebook is altering it again. In a long personal post, Facebook CEO, Mark Zuckerberg, announced earlier this month that Facebook's algorithm is getting a makeover and the social network is aiming to create more “meaningful” interactions between friends and family, the way the network was intended to be used. As publishers and brands have worked tirelessly for a spot in your News Feed, they are now up against an algorithm that’s working hard to keep them out. That is unless of course they are creating a discourse that Facebook deems meaningful.

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Five Star Lager: Lyft’s Craft Beer Promotes Safe Rides Home

Posted by Popskull on Jan 18, 2018 3:28:21 PM

What better way to end a night out imbibing than a safe ride home? Lyft partnered with Baderbräu to create Five Star Lager, a tasty brew to be served on-premise in Chicago with the potential to expand to other cities. The beer is a part of their “Safe Rides” program and promotes such with discount codes, worth up to 60% off, for bar-goers to get a ride home.

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Case Study: Swoon Staffing

Posted by Popskull on Jan 12, 2018 4:01:54 PM

Founded in 2009, Swoon Group, a technology and professional services recruiting firm, needed help breaking into the highly competitive technology recruiting space. Founder Andy Baker, former CEO of Glotel, and current Swoon CEO, Michelle Baker, turned to Popskull to help them successfully launch their company and ensure future growth.

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A Look Back at 2017

Posted by Popskull on Dec 21, 2017 3:12:51 PM

Time flies when you’re having fun, right? 2017 at Popskull was a great year filled with exciting work opportunities and new clients. As the year comes to a close, we wanted to take a look back at few things we’re most proud of.

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Current Trends in the Food and Beverage Category

Posted by Popskull on Dec 8, 2017 12:15:05 PM

What we learned at Food Vision USA 2017

When it comes to the food and beverage category, customer needs continue to change dramatically. From more transparent sourcing to “clean label” products, brands large and small are facing a tide as increased consumer perceptions regarding health and wellness evolve from niche products to mainstream acceptance. Last month, Popskull co-founders, PJ Rashid and Anwar Khuri, attended Food Vision USA 2017 to learn about the latest trends. Here’s what they discovered.
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5 Questions for a Popskullian: Maddie Marret

Posted by Popskull on Nov 29, 2017 11:20:13 AM

Meet Maddie Marret, Popskull’s lead strategist, research queen, and HubSpot wizard. After graduating from Columbia College Chicago in three years, interning at Ogilvy & Mather, and working at Havas, she joined the Popskull team.

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How to Optimize your Holiday Social Media Content

Posted by Popskull on Nov 7, 2017 9:44:42 AM

Optimizing your social media content is hard enough as it is. With more advertisers snatching up ad space, Facebook’s ever-changing algorithm, and widespread short attention spans, there’s a lot working against you to simply get a few eyeballs on your clever caption and perfectly styled image. Add the holiday season into the mix, and now you’re dealing with a real unmanageable and unpredictable beast.

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How to Find Common Ground With Your Consumer

Posted by Popskull on Oct 30, 2017 3:41:11 PM

In the good ol’ days of advertising, brands used to hang their hats on a singular product feature or consumer insight, claiming they were the best and there was nothing more to it. Today, consumers are far too savvy to buy into that. They are doing their research, reading labels and product reviews, scanning ingredients, and carefully selecting the products and services they associate themselves with. Now more than ever, consumers (think millennials) want brands to authentically align with their lifestyle and values, whether it’s their afternoon snack or their neighborhood bank.

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