A Look Back at 2017

Time flies when you’re having fun, right? 2017 at Popskull was a great year filled with exciting work opportunities and new clients. As the year comes to a close, we wanted to take a look back at few things we’re most proud of.

Spice Note Tequila

Infused tequila? Tell me more. Spice Note Tequila, a new line of spice-infused blanco tequila, came to us to help them launch their brand and go to market with their cinnamon and cumin infusions. We crafted a brand strategy for Spice Note, designed their website, and launched their social media. And there may have been a few kickass cocktails that needed sampling along the way. We obliged.

Spice Note Tequila's Website
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We went to play in the kitchen with Tramontina, an international pots and pans company, to create and launch their first consumer-facing advertising campaign in the United States. Featuring their Tri-Ply Clad Stainless Steel Cookware, we created two :30 spots and a display ad campaign around the insight that we all want to be better cooks. But, sometimes it takes a little trial and error.

See the work here.
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Pop Daddy

In August, the Popskull team took a road trip to Ann Arbor, MI to get a behind the scenes look at Pop Daddy’s facility and farm. Pop Daddy is a family-owned business based in Michigan that makes “Detroit Style” snacks like hand-seasoned, red kernel popcorn and pretzels. We may have devoured a bag (or 20) of these addicting snacks in the office. We created a brand strategy for Pop Daddy that emphasized their family roots and hardworking culture, and now we are working on their new packaging and website.


Stolen Spirits

This past spring, Stolen Spirits, makers of the world’s first Smoked Rum, launched into the whiskey space with a uniquely crafted 11-year aged whiskey with fire roasted notes. After many late nights of sampling here at Popskull, we came up with the perfect way to support the whiskey launch, helping Stolen develop, launch and manage a series of irreverent lifestyle photoshoots and a music collaboration series. Check out Stolen Spirits’ Instagram and Facebook channels for more.



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