Be a Better Cook: Our Second Course with Tramontina

What does it really take to be a better cook? Aside from practice, expert guidance (read: YouTube tutorials), cooking show marathons, and trial and error, it also takes a certain kind of person. Someone with a curious spirit who has a little bit of grit, a touch of ambition and a whole lot of patience.

In Tramontina’s second pass at direct to consumer marketing in the USA, Popskull developed four :30 spots, four :06 lifts and a display ad campaign featuring two different lines of cookware. Two spots showcase their Gourmet Tri-Ply Clad stainless steel cookware, and the other two shine the spotlight on their Restaurant Nonstick Fry Pans, highlighting the unique features of each. 

Each spot captures a character trait at play in the kitchen, whether that’s an ambitious chef hosting a dinner party, or a novice trying their hand at lobster for the first time, and reflects the consumer’s desire to always be improving in the kitchen.

The first two spots are live now! And stay tuned for the second campaign, launching in the fall.


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