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Five Star Lager: Lyft’s Craft Beer Promotes Safe Rides Home

What better way to end a night out imbibing than a safe ride home? Lyft partnered with Baderbräu to create Five Star Lager, a tasty brew to be served on-premise in Chicago with the potential to expand to other cities. The beer is a part of their “Safe Rides” program and promotes such with discount codes, worth up to 60% off, for bar-goers to get a ride home.

Lyft asked us to design the can and a promotional campaign that included posters, table tents, and coasters. Cheers :)

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See what people are saying about it:

Ad Age – MARKETER'S BRIEF: CRAFT BREWER REVS UP LYFT-BRANDED BEER

Adweek – Lyft’s Latest Plan to Grow the Brand (and Keep Riders Safe)? Its Own Craft Beer

Forbes – Lyft Creates An Ingenious Point-Of-Purchase Display, Beer Cans

Chicago Tribune – Lyft-branded beer offers ride discounts; gets limited release at Chicago bars

Business Insider – You can now get a Lyft beer — and a discounted ride to go with it

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