What better way to end a night out imbibing than a safe ride home? Lyft partnered with Baderbräu to create Five Star Lager, a tasty brew to be served on-premise in Chicago with the potential to expand to other cities. The beer is a part of their “Safe Rides” program and promotes such with discount codes, worth up to 60% off, for bar-goers to get a ride home.
Lyft asked us to design the can and a promotional campaign that included posters, table tents, and coasters. Cheers :)
See what people are saying about it: