Current Trends in the Food and Beverage Category

Posted by Popskull on Dec 8, 2017 12:15:05 PM

What we learned at Food Vision USA 2017

When it comes to the food and beverage category, customer needs continue to change dramatically. From more transparent sourcing to “clean label” products, brands large and small are facing a tide as increased consumer perceptions regarding health and wellness evolve from niche products to mainstream acceptance. Last month, Popskull co-founders, PJ Rashid and Anwar Khuri, attended Food Vision USA 2017 to learn about the latest trends. Here’s what they discovered.
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5 Questions for a Popskullian: Maddie Marret

Posted by Popskull on Nov 29, 2017 11:20:13 AM

Meet Maddie Marret, Popskull’s lead strategist, research queen, and HubSpot wizard. After graduating from Columbia College Chicago in three years, interning at Ogilvy & Mather, and working at Havas, she joined the Popskull team.

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How to Optimize your Holiday Social Media Content

Posted by Popskull on Nov 7, 2017 9:44:42 AM

Optimizing your social media content is hard enough as it is. With more advertisers snatching up ad space, Facebook’s ever-changing algorithm, and widespread short attention spans, there’s a lot working against you to simply get a few eyeballs on your clever caption and perfectly styled image. Add the holiday season into the mix, and now you’re dealing with a real unmanageable and unpredictable beast.

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How to Find Common Ground With Your Consumer

Posted by Popskull on Oct 30, 2017 3:41:11 PM

In the good ol’ days of advertising, brands used to hang their hats on a singular product feature or consumer insight, claiming they were the best and there was nothing more to it. Today, consumers are far too savvy to buy into that. They are doing their research, reading labels and product reviews, scanning ingredients, and carefully selecting the products and services they associate themselves with. Now more than ever, consumers (think millennials) want brands to authentically align with their lifestyle and values, whether it’s their afternoon snack or their neighborhood bank.

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Popskull Celebrates Small Victories with Tramontina

Posted by Popskull on Oct 24, 2017 2:51:18 PM

Trying and failing in the kitchen–we’ve all been there. Whether you’re attempting to fry the perfect egg or skillfully flip a pancake, it takes practice. But when all of that practice pays off, you take pride in your hard work, no matter how simple the dish or elementary the skill. That’s the story we set out to tell when Tramontina, a 106-year-old Brazilian cookware company, approached us with an assignment. 

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