Trying and failing in the kitchen–we’ve all been there. Whether you’re attempting to fry the perfect egg or skillfully flip a pancake, it takes practice. But when all of that practice pays off, you take pride in your hard work, no matter how simple the dish or elementary the skill. That’s the story we set out to tell when Tramontina, a 106-year-old Brazilian cookware company, approached us with an assignment.
In their first pass at consumer facing marketing, Tramontina USA asked Popskull to develop assets for the Google ad networks including two :30 spots, two :06 lifts and a display ad campaign, enticing their target market to be better cooks with their Gourmet Tri-Ply Clad Cookware line of stainless steel pots and pans.
In six weeks, Popskull developed and launched a creative campaign intended to reflect the simple notion that small victories in the kitchen are always sweet. See the work below: